f savini design

NeoRuler

by Hozodesign

The NeoRuler goes beyond simple measurements, offering customisable units, scaled mode for working with technical drawings, and even angle measurements. Its touch-sensitive control makes switching modes seamless, while Bluetooth connectivity allows direct data import into design software, reducing errors and saving time.

While the NeoRuler offers impressive functionality, its price tag is notably high, making it a premium tool in a market where traditional rulers cost a fraction of the price. While the advanced features are useful, they may feel excessive for those who only need standard measurements. For students or professionals who don’t work extensively with scaled drawings or don’t need instant unit conversion, the NeoRuler’s cost could outweigh its benefits.

The NeoRuler is innovative and useful for specific applications, but its price may be hard to justify unless you truly need the extra functionality. For those with demanding design workflows, it could be worth the investment; however, for casual users or budget-conscious designers, traditional tools – or even digital alternatives – may offer better value for money.

That said, I still find it absolutely fascinating to see how traditional tools are being transformed in the digital age – it’s a glimpse into the future of design.

This article was written by Francesco Savini.

photography: © BY HOZO DESIGN CO., LTD.

Hozo Design’s NeoRuler is a digital upgrade to the traditional ruler, integrating features aimed at enhancing precision and convenience for designers, architects, and engineers. With touch-sensitive controls, customisable units, and connectivity for easy data logging, the NeoRuler promises to streamline the design process – but is it worth the investment?